Do you send your customers thank you cards

If you don’t, think about giving it a try. Customer retention is built through brand loyalty and staying uppermost in your customer’s mind. Business thank you cards are a great way to do both. When you thank a customer for your business, you make an impression, build a connection, When you thank someone with a card you are literally giving them a tangible expression of that thanks; something they can hold onto.

Gratitude is one of the basic building blocks of relationships. Letting a customer know how important they are to your success is one of the ways business thank you cards build that relationship. Personalized thank you cards can take that even further, by including a special promo code just for the recipient, or perhaps letting them know of a special sale day coming soon. Adding that personal element creates a deeper personal feeling.

Custom thank you cards show you’ve given some thought and expense to saying thanks. A personalized element shows even more thought. It makes a bigger impact, and that will lead to word-of-mouth recommendations, the very life of the small business. Don’t forget to send your thanks as close in time to the interaction you’re grateful for. This makes the memory fresh and an even greater positive experience for you and your customers.

Even in today’s electronic age, people prefer real cards over e-cards. Business thank you cards are one of the best ways to take hold of your customers attention, create a positive experience, give them something nice to say, and make them come back for more -- all important parts of customer retention and building a customer base.

Finally there’s the good feeling that comes from expressing gratitude yourself. Gratitude for the customer’s business, gratitude for your own success. Why not capitalize on that?