How to Market a Small Business?

Jul 16th 2020

How to Market a Small Business?

Cards for Causes

Balancing a marketing budget against the need to promote your products or services is not an easy thing to do. No matter how much, or how little, you have to spend, there are many ways to get your name before customers that are effective, yet inexpensive. From sending custom greeting cards to creating a YouTube video, here are some simple, creative ideas you can use to promote your small business.

1. Use Online Tools

Cards for Causes

It costs only time to learn about website and social media practices. Google and Bing are good resources for learning the basics of search engine optimization. Facebook, LinkedIn, Instagram and other social media sites are free to use. Get creative by using QR codes on everything to bring people to your website.

2. Get Personal

Cards for Causes

There’s nothing like business greeting cards to announce your presence to the community. Include a coupon to drive customers to your store site or website. Start collecting customer information so you can send custom greeting cards to commemorate peoples’ birthdays and the holidays.

3. Sponsor a Community Team

It doesn’t cost much to sponsor a community baseball or soccer team. You get free advertising with your logo or name on their uniforms, in most cases, as well as other free opportunities. You also generate community goodwill, which never hurts a business.

4. Network in Person

Get your name out by joining local business groups, including the chamber of commerce, where you can meet lots of potential clients. Host a business workshop yourself, attend seminars and conferences where you can network with other businesses, who are also customers.

5. Don’t Overlook Advertising

There are many ways to advertise, and not all of them are expensive. Use a sidewalk sign to grab attention, or hire a chalk artist to do something amazing in front of your store. Try renting a billboard or create a radio ad.

6. Give Something Away

Everyone loves getting something for free, so create a contest and give away free products or services to create a buzz. Announce your contest with personalized greeting cards to encourage customers to enter.

7. Collaborate With Other Businesses

Work with other small area businesses that don’t directly compete and cross-promote each other. Along with word-of-mouth referrals, consider creating group fliers, giveaways, coupons and website links that promote each business.

8. Create a Video

Do a demonstration of your product or service and post it to YouTube; you can also pay to have it posted on a popular channel. Don’t forget TikTok videos, which are short and sweet versions of the same.

9. Write Articles

Along with hosting your own blog, write articles from your expert perspective. Submit them as columns or articles to newspapers, magazines and other blogs.

10. Expert Speaking

Offer to contribute your point of view as a speaker at industry conferences. You can also volunteer to speak at local business group meetings, volunteer events and more.

Get Custom Greeting Cards

To grow your business, marketing is a must, not an option. Browse the selection of custom greeting cards at Cards for Causes for a great way to show customers that you appreciate their business.

Related Articles

4 Reasons to Send Business Thanksgiving Cards

As the year comes to a close, people find an assortment of ways to show thanks and appreciation to those in their immediate circles. If you run a business, for example, you might want to mail car

Read More →
How to Use Business Thanksgiving Cards

Receiving business Thanksgiving cards is less likely than getting the traditional holiday cards companies send around Christmas. Using thanksgiving cards for business is a way to double d

Read More →
Making Your Business a Part of the Community

The month of May tends to place a larger spotlight on small businesses around the nation because of the National Small Business Week celebration. With small businesses being a vital part of the commun

Read More →


Subway Kaiser Permanente FedEx Hilton Tmobile TBS
Custom Cards Fully Custom
Greeting Cards

Add your own message, logo,
signature, font, color, & more

Friendly Customer Service Friendly
Customer Service

Live agents eager to help
via chat or phone

20% Donated From Every Purchase A portion of every card purchased is donated to charity.

Select from dozens of charities to
give to the causes you care about

Made In USA Proudly Made
in the USA

Made in the United States
with fast turnaround & shipping